YTheyJoin™
"Remember, if you don't ask your members what
they want, they may not stay!"
Visit new blog at http://apps.YTheyJoin.com/blog
YTheyJoin was invented by Dr. Dale Paulson who has done
extensive, original research in this field and found nine
types of members based on their professional needs and
motivations. This takes you beyond traditional demographics
and enables you to do very efficient, effective, and
creative target marketing. (For detailed information on
the research used to develop this product read Dale
Paulson's book, "Allegiance: Fulfilling the Promise of
One-to-One Marketing for Associations.")
Give me some examples of what I can do
with YTheyJoin
 | Id members who believe in your mission and will
help you communicate with legislators (Altruistics
and Mailboxers) |
| Id members most likely to attend your
conventions and meetings (Relevant Participants) |
| Id members most likely to buy your publications
(Cognoscenti) |
| Id members most interested in serving on
committees or the board (Shapers) |
| Id members most likely to buy affinity products
such as insurance (CompShoppers) |
| Id members most interested in your certification
programs (Boosters) |
| Id members most interested in writing articles
or speaking (Cognoscenti) |
| Id members who are thinking of leaving the
organization (Doubters, Non-Relevants) |
| Instead of the same renewal letter to everyone,
write different letters based on each member type. |
| Develop a new tag line based on the member types
that dominate. For example, an organization
dominated by Shapers and Cognoscenti is very
different than one dominated by Mailboxers and
Altruistics. |
| You will look like a star when you provide this
info to your boss or the board! Boards especially
like to see the pie chart for their organization
and it opens their eyes and minds. |
How does it work?
YTheyJoin starts with a one-page form that goes to all
members. It gives them 100 points to spend on
your programs and services, then we summarize the most
important information into a 3-digit code, and the
association enters the codes into its member data
base. Now you know what each member wants. It is very
easy from start to finish.
YTheyJoin uncovers member needs and motivations.
Unlike data mining that is very costly, slow, and
based on past behavior, YTheyJoin is quick and is
based on current and future behavior. Unlike member
surveys that go to a small, random sample of members
and are anonymous, YTheyJoin goes to all members and
records their answers. It may be the only time that
you ask all your members about their needs, and they
appreciate it!
Some Testimonials
"I've talked with you about YTheyJoin
for so long that I've forgotten how really innovative
it is. After your seminar one woman thanked us because
she learned so much."
Director of Planning and Marketing, U.S. Chamber of
Commerce
"I have used the program with positive
results at three different associations. In my
opinion, it's the best idea since the Earl of Sandwich
discovered how to slice bread."
Vice President, American Society of Association
Executives
"We saved thousands of dollars on
program promotion for our annual meetings because we
were able to identify those members most likely to
attend."
Executive Director, American Industrial Hygiene
Association
"Since we began tagging our membership,
YTheyJoin has proved itself a cost-effective and
powerful marketing tool. I needed detailed information
that would help me retain professional members, more
than just demographics. What exactly do they
want/expect from their association membership? Your
categories gave me this information and we were able
to easily enter the codes into member records. Then we
used the info to quickly react to membership trends.
For example, I found a large number of members who
were tagged as Boosters. To increase their renewal
rates I offered a personalized Membership Certificate
suitable for framing. I am still measuring the results
but the renewal rates are on a definite upward trend.
Our membership also has a very strong showing of
Cognoscenti and we are providing these members with
specialized information on the web that includes
publications, most current findings, etc. YTheyJoin
gives me the chance to be creative and build a loyal
membership. Your immediate response and consulting
services have provided me with the confidence and
support to build a successful program."
Promotions Manager, American Diabetes Association
How do I learn more about this
product?
