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Allegiance
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| Read our new blog at
www.workplaceattitudes. blogspot.com
Read the just-published book "Brick
& Mortar Shopping in the 21st Century" with a chapter by
Dale Paulson, Ph.D., President of ARG, on "Cartoon
Sequence Research"
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Matching the Methodology to the
Problem
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Allegiance
Research Group (ARG) has been customizing
methodologies to meet the needs of clients since 1987
and to date has worked with over 100 organizations. It has received several trademarks for
its unique methods, written the definitive book on
market segmentation for national organizations, and is
recognized as a world leader in designing new
strategies.
Thank You For Visiting Our Web Site
ARG knows that there are many web sites and research companies,
and appreciates your taking the time to visit us today.
Unlike many companies, at ARG you will always work with a
principal who has an advanced degree in research. This web
site has several tabs that include our products, a list of our
clients, our principals, and our free Fact Sheets that
answer many questions about research.
Our Products and Services
 | YTheyJoin™ - the original member segmentation
program for associations. Takes you beyond
traditional demographics and segments members into
nine types based on their needs. Identifies Shapers,
Altruistics, Cognoscenti, etc. Makes target marketing easy. |
| Workplace Attitudes Test™ - an online
test that measures
bad attitudes in potential employees. This turns
regular pre-employment tests upside down. Read the
new blog at www.workplaceattitudes.blogspot.com |
| Cartoon Sequence Research™ - storyboard
cartoons to conduct market research and political
research without asking
leading questions. Read the 2008 book "Brick
and Mortar Shopping in the 21st Century" for
more info. |
| Theme or Tag-Line Development - to
re-position or brand your organization or
candidate. The key is fixed-sum preference scales
where respondents spend 100 points. |
| Membership, Readership, and Compensation Surveys
- mail and Internet surveys for over 100 national and
international organizations. Achieve up to
80-percent response rates with our small-booklet
format. |
| Seminars and Speeches - on a variety of
topics for international, national or local
meetings. Recent topics include measuring the
impact of words, member development, and the
mystery of consumer decision making. |
Some Testimonials
"Not only was it a pleasure to work with
you, I was particularly impressed with your research
methodology. Rarely is there a breakthrough in
marketing research and I believe your technique is a
significant step forward."
Manager, Citicorp Information Resources
"Recently, I had the privilege of
working with Allegiance Research Group. They assisted
with design of a very concise, well structured survey
tool . . . They have a unique understanding of the
special needs of associations."
Director of Membership, Association of
Operating Room Nurses
"Having read your report, I think you've
done a fine job. In particular, I think the report
more than adequately summarizes the findings in your
survey, presents those results in an intelligent
fashion, and raises some very valuable marketing
possibilities that will help us go forward with our
project . . . You lived up to everything promised at
the outset of our project and I'm grateful for your
patience as we felt our way toward our goal."
Deputy Magazine Editor, American Association
for the Advancement of Science
Free Fact Sheets That Answer Many Questions
About Research
| We have over a dozen Fact Sheets that answer
many questions about research. Please click on
that tab for more information. They are free! |
Our Location and Contact Info
Allegiance Research Group
Dale Paulson, Ph.D., President
3213 Duke Street, #803
Alexandria, VA 22314
U.S.A.
Phone 703.772.5263
e-mail alleg1@juno.com
or AllegianceResearch@gmail.com
Web site www.AllegianceResearch.com
Web site www.YTheyJoin.com
Web site www.WorkplaceAttitudes.com
Blog site www.WorkplaceAttitudes.blogspot.com
Publications and Speeches of
Interest
| "Cartoon Sequence Research: Addressing the
Mystery of Consumer Decision-Making and
Rationale" Chapter by Dale Paulson in the
book "Brick and Mortar Shopping in the 21st
Century" Edited by Tina Lowrey, published by
Taylor and Francis Group, 2008. |
| "How to Get Your Message Across by Graphing
the Emotive and Connotative Meaning of Words"
Speech given by Dale Paulson at Great Falls
Montana Advertising Federation, Speaker Series,
May 2007. |
| "CSS-Addressing the Mystery of Consumer
Decision-Making and Rationale" Seminar by
Dale Paulson at 25th Annual Advertising and
Consumer Psychology Conference, Houston, TX,
Association for Consumer Research (American
Psychological Association), May 2006. |
| Book by Dale Paulson, "Allegiance:
Fulfilling the Promise of One-to-One Marketing for
Associations" 1998.
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[ YTheyJoin ] [ Workplace Attitudes ] [ Surveys ] [ Tag Lines ] [ Fact Sheets ] [ Who We Are ] [ Client List ] |
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